I couldn't resist sharing this Vine video my daughter made featuring our dog Carmel [funny what happens when we're not home during summer break].
I know that video has nothing to do with business marketing, but 1. it's cute, and 2. it reminded me that you can convey a lot in just 6 seconds of video. So why don't more businesses use video to bring their stores/services/people to life and differentiate them from all the other boring competitors out there? Many I talk to think it's too hard, or takes too much time [scripting, lighting, editing, music, etc.] but that's just not the case. Vine and Instagram make it so easy the Geico caveman could do it.
Here's a handy guide to get you started and a list of 10 types of videos you can create in no time.