Kudos to Adobe for this ad series for their Marketing Cloud solution. Attention grabbing, insightful and humorous…that’s a hard combo to achieve in B2B marketing.
I’m a longtime American Airlines frequent flyer so they sent me an email about their new small business travel rewards program. Typically I hit delete in a nano second on the dozens of marketing emails I get daily, but something in the American email caught my eye so I opened it.
In few cases like this where I open the video I usually close in seconds because it misses the mark [too boring, off target, of no use, etc. etc.]. But in this case American did a super job of using humor about business jargon to draw me in and keep me watching until the end.
Congrats American, you did a rare thing which is to make a good promotional video. Who is your agency? I’d like to talk with them.