This one simple diagram tells a powerful story about the elements of great product design and marketing. Sadly, most companies do not have people directly responsible for either CX or UX which IMHO are the keys to creating engaged, happy, loyal customers. [pic taken at MarTech 2015]
If you’re like the rest of us, you spend most of your day surfing the web for content relevant to your personal life and your professional life. The typical person in the U.S. spends over seven hours online every day surfing content, watching videos, checking social media and doing email. About 1 percent of the time we spend searching, a fraction of the time that we spend surfing, but it’s an extremely important 1 percent since it drives us to the sites that provide what we are looking for.
The takeaway for marketers is that you “must be present to win.” Your prospects are doing a ton of research online when deciding what to buy and who to buy it from. So if you’re not there you can’t make it into their consideration set and therefore you might as well not exist.
I’m a huge fan of content marketing [as you can see on this site] but I also know that advertising is the best [fastest, most cost-effective] way to be absolutely sure that you are present to win — building awareness with prospects and influencing their purchasing decision. My team uses what we call the “power combo,” a mix of display advertising and search engine advertising tailored for each stage of our customer buying journey. That approach has produced excellent results for us which I’ll dig into more in a subsequent post.
Good infographic in AdWeek that shows the continued digitization of media in the local marketing space. Key stats to note include that local digital is forecast to grow 42% this year [after 40% last year] and that 75% of the local digital ads sold are by independent/pure play digital companies like mine. After over a decade the traditional media publishers are slowly getting on board with digital but are they too late?
Remember the School House Rock videos that played during Saturday morning cartoons? Yes, I know that question dates me, but honestly those videos still stand up today. Some of my favorites were:
Taking the same approach as “I’m Just a Bill”, our latest infographic shows the long journey of how a consumer turns into a customer of a local business. It includes the steps that businesses should be taking to prevent lead leaks and squeeze more ROI from their sales and marketing budgets.
Great infographic by Qwaya over on the AllFacebook blog. Nicely simplifies the myriad options for targeting campaigns on the Facebook platform.
My design team does the best work in our space. Check out the work in process on this graphic for our Modern SEO ebook. I’ll post the final colorized piece when it’s done.
