Blog

Aug 11
0

New ReachLocal Blog

By | General Marketing | No Comments

I’m very proud of my team for building one of the best online marketing blogs in the industry. It’s not bragging if it’s true right?

Our new site covers every aspect of online marketing, from search engine advertising best practices, to social media tips, to lead nurturing – and more.  Go check it out here!

We used the latest best practices in content marketing to engage visitors, demonstrate our thought leadership, and showcase our brand as the leader in local.

Here are a few handy features:

  • Easily browse and sort over 500 pieces of content by category
  • Scan and share top stories – right from the home page
  • Subscribe to get posts by email so you never miss great content
  • Discover popular posts and subject-relevant content on each page
  • Download featured ebooks directly from ads on each page
Aug 05
0

Q: What do Barry Schwartz and Louis CK have in common? A: the paradox of choice.

By | General Marketing | No Comments

Recently I’ve been thinking about simplifying my company’s product offerings into just a few bundles from an a la carte set of choices. Coincidentally I was reminded of this TED Talk by psychologist Barry Schwartz on the paradox of choice. Essentially he says that we marketers have provided  consumers with too many choices which in turn has actually reduced their satisfaction with what they buy. I tend to agree and note that now 9 years after Schwartz gave his talk many marketers are bundling together recommended suites to make the buying process easier/better.

Similarly Mr. Schwartz talks about how we’ve raised the bar on expectations so high now that people can’t enjoy what they buy even if it’s really good. While watching that portion of the talk [min 13-15] I couldn’t help but think of this great comedy routine by Louis CK about cell phones and air travel which makes Schwartz’s point perfectly. Note, turn down the audio since he uses some colorful language.

Jul 11
0

Lead Management Best Practices + Checklist

By | Ebook, Lead Gen | No Comments

Most businesses do not convert all their leads into customers, otherwise their sales funnels would look like sales cylinders.  If you’re spending hard earned budget on advertising and marketing to get website visits, calls, and emails why not seal the deal by following up with them and converting them into customers?   That’s the premise of this presentation by my team at ReachLocal.  It provides a quick and easy checklist of actions that will convert more leads into customers.  Oh, and if you want the full monty go download the larger ebook version here.  

Jun 03
0

My Modern Marketing Presentation at CeBit

By | B2B, Integrated Marketing, Lead Gen, Presentation, Sales and Marketing Effectiveness | No Comments

I really enjoyed giving this presentation at the CeBit show in Sydney, Australia where I provided my POV on the 7 pillars of modern marketing. 

1. Change Your Mindset – always be helping 
2. Be Useful – make marketing so useful people would pay for it 
3. Use the Trio of Owned, Earned, Paid Media – need integration of all 3 to drive the best results
4. Leverage Marketing Automation – great content is the essential element
5. Integrate the Sales & Marketing Teams — create one dedicated “Smarketing” team with one mission, one dashboard and one reward 
6. Continuously Measure, Test and Optimize – optimization is everything and everything is optimized
7. Build Product that markets itself – the UX must recommend other products automatically based on data