As a CMO of a digital marketing company I am often asked to present to classes of trainees. As such I built this deck to provide a high-level overview of the 8 critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves
Rebranding your B2B company is essential to stay relevant with customers and stand out in your market – which means you can’t afford to get it wrong. Yet despite it’s huge strategic importance I’ve never seen another Chief Marketing Officer cover the topic of rebranding so I thought I’d give it a shot. In this ebook I take a straightforward approach covering all the steps I’ve taken to pull off successful rebranding projects at Entrust, ReachLocal and MultiView.
#CMO #ChiefMarketingOfficer
I’m curious if other Chief Marketing Officers have ever had to explain what you and your team do and the value you provide to the organization? Or have you ever moved to a new company, taken over a marketing team and had to provide direction? Well, I’ve faced both situations so I built this short but sweet deck to provide a high level explanation of how we power profitable revenue growth for the company. I spend most of my time on slide three talking about how we need to build a marketing flywheel that will drive better and better results over time. Of course I provide a lot of context when I speaking to the slides so if you’d like to hear how I use this deck simply DM me @ToddEbert.
#CMO #ChiefMarketingOfficer
The takeaway for marketers is that you “must be present to win.” Your prospects are doing a ton of research online when deciding what to buy and who to buy it from. So if you’re not there you can’t make it into their consideration set and therefore you might as well not exist.
I’m a huge fan of content marketing [as you can see on this site] but I also know that advertising is the best [fastest, most cost-effective] way to be absolutely sure that you are present to win — building awareness with prospects and influencing their purchasing decision. My team uses what we call the “power combo,” a mix of display advertising and search engine advertising tailored for each stage of our customer buying journey. That approach has produced excellent results for us which I’ll dig into more in a subsequent post.
