The "Bad" – thinking that if you have the best technology/product you will win the most market share/sales.
I’m a big fan of Google and use many of their products. I’m also a fan of Seth Godin
and regularly read his blog. That’s why when searching Google video the
other day I stopped when I saw this video by Seth. It was captured
during his presentation to Google about the power of brands. It’s long
(48 minutes) but really good. I especially like Seth’s into statement
that having the best technology does not guarantee success but rather
it gives you a shot to do great marketing.
Todd,
It’s always nice to see and hear the people you normally read through blogs. I hope that more and more of these presentations are captured and shared as video becomes more prominent.
Another good Seth video is his GEL presentation http://video.google.com/videoplay?docid=-4101280286098310645
Matt