Most businesses do not convert all their leads into customers, otherwise their sales funnels would look like sales cylinders. If you’re spending hard earned budget on advertising and marketing to get website visits, calls, and emails why not seal the deal by following up with them and converting them into customers? That’s the premise of this presentation by my team at ReachLocal. It provides a quick and easy checklist of actions that will convert more leads into customers. Oh, and if you want the full monty go download the larger ebook version here.