I really enjoyed giving this presentation at the CeBit show in Sydney, Australia where I provided my POV on the 7 pillars of modern marketing.
1. Change Your Mindset – always be helping
2. Be Useful – make marketing so useful people would pay for it
3. Use the Trio of Owned, Earned, Paid Media – need integration of all 3 to drive the best results
4. Leverage Marketing Automation – great content is the essential element
5. Integrate the Sales & Marketing Teams — create one dedicated “Smarketing” team with one mission, one dashboard and one reward
6. Continuously Measure, Test and Optimize – optimization is everything and everything is optimized
7. Build Product that markets itself – the UX must recommend other products automatically based on data